Few minutes back AT&T announced that Moto X will be available from AT&T starting August 23. Pricing for 16 GB variant is set at $199.99 and 32 GB variant at $249.99. With AT&T Next plan,16 GB model will be available for $27 per month & the 32 GB model for $32 per month.

AT&T is also offering in-store customization- You can choose you own front/black color panels & more in-store as well as online here at AT&T Moto X page via Moto maker software.

Source : AT&T Twitter Post