When KK and Google team up, this could prove to be a massive advertising campaign getting more Android OS illiterate consumers to see what all the fuss is about. They might know what 4.4 is. I mean think about when you talk to family members or friends that have iPhones. They usually (I use that loosely) know that they are on iOS 5/6/7. Most consumers (unless technologically inclined) don’t know what version their Android phone is on so this could be a great way of getting that out there and stomping all their old preconceived notions of what Android was and can finally see how awesome Android is.